Archive for December, 2010

Not Accepting Credit Cards? Read This!

Monday, December 13th, 2010

Not accepting credit cards? It’s time to start. The ability to accept credit cards in your business is a convenience that most customers demand.

“Consumer spending studies show that more than 90 percent of shoppers who make purchases online use credit cards to do so. What does that mean? If your business still isn’t accepting credit cards for online sales, you’re missing out on some serious cash.”

If you are simply unsure about how to set up a merchant account or have questions regarding fees and equipment, the Businessheaven blog will clear that up. Read the full article here:

Building Good Credit in your Business

Wednesday, December 8th, 2010

Building and maintaining good credit is as important to your small business as it is to your personal life. Whether you are applying for capital to start up your business, applying for a loan for expansion, or even securing rates for your merchant account your personal credit may come into play.

“Banks will also look at your personal credit, so maintaining a strong personal credit score is imperative. A lot of what people do in their personal life goes directly into what they do in their business life, says Allen.  If they have a history of running up credit cards on a personal level, they’ll probably fall into the same habit in a business.”

Eric Markowitz explains his approach of how to build and maintain good business credit in the article here:

Setting Up to Take Online Payments

Wednesday, December 8th, 2010

In addition to setting up an internet merchant account, there are other steps you need to take in order to processes credit cards online. One of these steps is setting up an online payment gateway.

“A payment gateway is the service that connects your shopping cart with your credit card merchant processor and transmits the payment information that your customers have provided. It usually is offered by your internet credit card payment processing provider. It serves the exact same purpose that a physical terminal does, and it performs the same range of functions. Payment gateway can also be provided by third parties.”

Read the entire article for the complete steps at the BusinessZone Blog.

The Transaction Group uses AuthorizeNet as its primary internet payment gateway for e-Commerce clients. AuthorizeNet is one of the most widely used payment gateways on the market and provides excellent support.

e-Commerce Website Design Tips

Tuesday, December 7th, 2010

Drew Barton with Southern Web Group wrote a great article about effective tips for ecommerce websites. If you’re thinking about building an ecommerce website I highly recommend you read this. His comments below about having call to action buttons on all pages makes total sense.

“You want your call to action buttons (i.e. buy now, order here, download it here) to be before the first 600 pixels on your Web page. Ideally, these buttons should appear on every page. Each page should lead you to an action, such as a purchase, or to a form. There should be a clear end result to every product on the page.”

Read the full article here:

Drew Barton is president and founder of Southern Web Group, an Atlanta, GA. based web development company.