Online Credit Card Processing Tips & Advice
Online credit card processing tips & advice. The Internet has made it easy for businesses to set up and offer products and services for sale in a virtually global market. Through an Internet search, customers can find the specific products or services they’re looking for, and then purchase and make fast and secure payments all from the comfort of their homes.
If you own or manage an ecommerce business, your sales potential is limitless. You must, however, have the right credit card processing solution in place. Here are some things you need to know about an online merchant account:
Online credit card processing differs from that of in-store processing for one obvious reason; transactions online are non-card present. When a merchant processes a transaction from a customer without seeing the physical card, the transaction immediately carries a higher risk. This is due to the potential for fraud, in which the online purchases can possibly be made with stolen credit card numbers. For this reason, banks mitigate their risks by charging slightly higher processing rates for online credit card processing.
Rates will differ from merchant to merchant based on the products or services that the online business is offering. Businesses in what is known as the high-risk category, such as travel services or adult related services, will pay higher rates simply due to the nature of their business and risk of charge backs by customers.
Rates are different than fees. When setting up the merchant account for your ecommerce business, it’s also very important to be aware of all the fees associated with your account. While some processing companies advertise what appear to be the lowest rates, they more than make up for it with hidden fees.
Typical fees for ecommerce merchant accounts typically include a one-time set up fee, monthly statement fee, a monthly gateway fee, and per-transactions fees. Some other fees to be wary of are “maintenance fees” also know as “merchant support fees” or “customer services fees”. Also, “early termination fees” can prevent a merchant from getting out of a contract without paying a hefty penalty.
Setting up the shopping cart and payment gateway is rather simple. The processing company will help you handle this. For the checkout procedure, the processor will typically route your customers from the shopping cart to a secure payment gateway hosted elsewhere.
When a transaction takes place, the payment gateway will encrypt all data, ensuring that the transaction is secure. The merchant can take additional steps, however, to be sure that the card number being used in the transaction is not a stolen number. An excellent security measure that can be taken is matching the location of the IP address to the billing address. It should be a huge red flag if a merchant sees a transaction from an IP address in a different country than the billing address.
It has been estimated that as much as 20% of all ecommerce takes place on mobile devices. This percentage is likely to continue to rise. It’s therefore critical that all ecommerce businesses have websites that are optimized for mobile. Sites that are not optimized run a great risk of losing the sale.
If you have an online business and have credit card processing questions, we’d be happy to answer them. If you’re shopping for rates, give The Transaction Group the opportunity to earn your business. Chances are we can save you as much as 25% over other processing providers.
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Need immediate assistance? Complete this form or call us today at 888-383-8056.
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Are you shopping for a better rate? Let us save you money!
Most merchants are unaware that interchange rates are adjusted as much as 2x per year. Over the course of several years, those adjustments can hike up a merchant’s rate and cost the merchant thousands in processing fees. Contact us via the form above, or call us today at 888-383-8056. Chances are, we can save you up to 25% over your existing rates and fees!
Why do businesses choose to work with The Transaction Group?
- We aim for 100% customer satisfaction. We understand that the customer comes first. At the end of the day, if the customer is not happy, we’re not happy.
- We offer a FREE rate analysis to every business. In most cases, we can save a business up to 25% on existing rates and fees. But if we can’t beat a customer’s rate, we’re upfront from the start. We don’t waste the customer’s time.
- We are reliable and always available. If a customer has any concerns, we’re available even after business hours. We’ll address any issues immediately.
- We don’t believe in one-size-fits-all.We provide solutions based on the specific requirements of each and every business. What’s best for one small business may not work for another.
- We have a fast & easy setup process. In most cases, we offer a fast and easy approval and set up. While some high risk businesses can have longer underwriting times, we keep the customer informed throughout the process and work for fast approvals.
- We have solutions for every business type. From low-risk card-present credit card processing solutions to payment processing solutions for high risk e-commerce stores, we’ve got it all.