Setting Up a New Online Businesses | Ecommerce Store

Are you starting an online store (also known as an e-commerce or web store) and but don’t know where to start? If you’re reading this article, this is probably a rhetorical question. But there’s nothing wrong with reaching out to the Internet to find these answers.

After all, a lot goes into starting a business, and it can seem more complicated when the business is an online store. And unless you plan on accepting checks or I.O.U.s, your business must have the ability to accept credit card payments from customers online.

This article will discuss the basic steps to set up a website or online store, including one of the most critical steps (step 5); finding a credit card processor.

Getting Started Online

Step 1:

Buy a domain name that is not already taken. Ideally, the name should be your brand and/or contain a keyword relating to your product or service. Domain names typically cost about $12/year to register, but are sometimes offered discounted for the 1st year. Search for promotion codes to save a little money upon checkout. Due to their intense marketing efforts, Go Daddy seems to be the most popular. Other companies, such as Namecheap.com and Register.com, offer domains at slightly lower prices.

Step 2:

Find a hosting provider. HostGator and Bluehost are good options. Hosting prices will vary, but are usually about $9/month. In order to protect your customers’ information, you should also purchase a private SSL certificate from the hosting provider (about $2 extra per month). SSL encrypts the data between the browser and website server. Once your hosting is set up, you’ll be provided with the hosting providers name servers. You’ll then have to point the name servers from the registrar to the new hosting provider. Instructions for this easy step should be provided by your hosting provider.

Step 3:

Have your website created. There are many companies that offer these services and are easy to find with a basic search. Some companies offer all-in-one services that include most if not all pieces of the web store. Although it sounds like this would be the way to go simply for ease of set up, your customization is very limited.

A website built on a platform like WordPress makes it easy to add content and handle updates, and most importantly, optimize for the search engines (also known as SEO or search engine optimization). Good optimization will cause your site to show up in search results when someone searches for keywords relating to your product or service. This will ultimately bring traffic to your site, or in other words, customers to your store.

Next Steps

These 3 steps should keep you occupied for a little while. As soon as you get your website created, you’ll be ready for the last two steps in setting up your web store; configuring the online shopping cart and setting up the payment gateway and merchant account. Check out Part 2 of this 2 part series here.

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Are you shopping for a better rate? Let us save you money!

Most merchants are unaware that interchange rates are adjusted as much as 2x per year. Over the course of several years, those adjustments can hike up a merchant’s rate and cost the merchant thousands in processing fees. Contact us via the form above, or call us today at 888-383-8056. Chances are, we can save you up to 25% over your existing rates and fees!

Why do businesses choose to work with The Transaction Group? 

  • We aim for 100% customer satisfaction. We understand that the customer comes first. At the end of the day, if the customer is not happy, we’re not happy.
  • We offer a FREE rate analysis to every business. In most cases, we can save a business up to 25% on existing rates and fees. But if we can’t beat a customer’s rate, we’re upfront from the start. We don’t waste the customer’s time.
  • We are reliable and always available. If a customer has any concerns, we’re available even after business hours. We’ll address any issues immediately.
  • We don’t believe in one-size-fits-all.We provide solutions based on the specific requirements of each and every business. What’s best for one small business may not work for another.
  • We have a fast & easy setup process. In most cases, we offer a fast and easy approval and set up. While some high risk businesses can have longer underwriting times, we keep the customer informed throughout the process and work for fast approvals.
  • We have solutions for every business type. From low-risk card-present credit card processing solutions to payment processing solutions for high risk e-commerce stores, we’ve got it all.

Let’s Work Together.

At The Transaction Group, customer satisfaction is our priority. Allow us to show you what we can do for you.

Let’s Work Together.

At The Transaction Group, customer satisfaction is our priority. Allow us to show you what we can do for you.

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