Building an Ecommerce Web Store | Part 2 of Setting Up an Online Store
If you have read Part 1 of this series, Setting Up a New Online Business, and have set up your domain and website is complete, congratulations! The battle is almost won. Below you will learn the basic final steps to getting your ecommerce store operational.
Step 4:
Find an online shopping cart provider for your web store. The online shopping cart is simply a piece of software or script that runs on your website. Some shopping carts are free, while others have low monthly fees but offer additional tools. 1ShoppingCart is an excellent option that offers carts for businesses of all sizes and has incredible tools to grow your business.
When searching for shopping cart providers, it’s essential to make sure that the online shopping cart you select is compatible with a major payment gateway like Authorize.net. Once you find a shopping cart system, install it using your website’s cPanel (control panel). Most hosting providers provide technical support at no charge and can walk you through this process.
Step 5:
In order to actually accept credit cards, you’ll need a merchant account and payment gateway from a merchant account provider. Finding a provider is not as simple as selecting the one with the best rate, as fees between providers can vary and it’s not always apples to apples (if you’re interested in learning about rates and fees, check out this article that will give you a general overview to help you understand).
A lower rate is ideal; however, fees associated with the merchant account can push a good rate out the window. Some processing companies intentionally quote low rates as a ploy, then make up for them with service charges and hidden fees. Be sure to get rates and all applicable fees in writing from each provider and compare them prior to signing a contract. If not, an early termination fee may have you frustratingly locked into a contract.
Start Selling
After your online store is set up and configured how you like, you’ll be ready to start selling on your web store. When just getting started, you can likely fulfill orders yourself. As business grows, you may want to look into a fulfillment service to make your life easier.
Good luck!
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Are you shopping for a better rate? Let us save you money!
Most merchants are unaware that interchange rates are adjusted as much as 2x per year. Over the course of several years, those adjustments can hike up a merchant’s rate and cost the merchant thousands in processing fees. Contact us via the form above, or call us today at 888-383-8056. Chances are, we can save you up to 25% over your existing rates and fees!
Why do businesses choose to work with The Transaction Group?
- We aim for 100% customer satisfaction. We understand that the customer comes first. At the end of the day, if the customer is not happy, we’re not happy.
- We offer a FREE rate analysis to every business. In most cases, we can save a business up to 25% on existing rates and fees. But if we can’t beat a customer’s rate, we’re upfront from the start. We don’t waste the customer’s time.
- We are reliable and always available. If a customer has any concerns, we’re available even after business hours. We’ll address any issues immediately.
- We don’t believe in one-size-fits-all.We provide solutions based on the specific requirements of each and every business. What’s best for one small business may not work for another.
- We have a fast & easy setup process. In most cases, we offer a fast and easy approval and set up. While some high risk businesses can have longer underwriting times, we keep the customer informed throughout the process and work for fast approvals.
- We have solutions for every business type. From low-risk card-present credit card processing solutions to payment processing solutions for high risk e-commerce stores, we’ve got it all.
